About Us

Learn more about Stephies Choice Australia — our story, our purpose, and our commitment to delivering specialised nutrition that makes a real difference.

Our Mission

Stephies Choice Australia is a digital marketing platform that proudly endorses products and services that make a genuine, positive difference in people’s lives — grounded in the belief that every moment matters.

While our roots grew from Ezy Foods’ specialised nutritious food solutions, our purpose has always been beautifully simple:

To make a positive difference in people’s lives through ‘living in the moment’.

Stephies Choice Australia is the commercial “Profit for Purpose” arm of the Stephies Choice Foundation — a charity dedicated to supporting those in need. Through this connection, every product and service we endorse reaches far beyond the everyday, contributing to something truly meaningful.

At Stephies Choice Australia, we proudly stand for: Making a difference in people’s lives through ‘living in the moment’.

Our ongoing commitment to sourcing innovative, high-quality suppliers across food, wellness, and lifestyle reflects our passion for becoming a trusted partner in the digital marketing space — offering real value, genuine care, and products and services that support a cause worth believing in.

Our History

Stephies Choice Australia builds on the proud foundation established by Gavin Clifford, formerly Founder and CEO of Ezy Chef Pty Ltd — a business shaped by directors with over 130 years of combined experience in the food industry.

As Ezy Foods transitions into Stephies Choice Australia under Gavin’s stewardship, that legacy continues with renewed energy and an even greater sense of purpose. As a commercial for-purpose business supporting the Stephies Choice Foundation, Stephies Choice Australia delivers specialised, nutritious food solutions alongside a growing range of products and services — all chosen because they make a real, positive difference in people’s lives, and all contributing to initiatives that help others in need.

From modest beginnings in Laverton North, the business steadily expanded its product range from pure vegetable purées into soups and stocks, fresh cuts, blended vegetables, freeze-dried powders, sauces, fruit coulis, and toppings — all developed to meet the evolving needs of healthcare providers and foodservice professionals.

A commitment to quality has always been at the core of operations. The business maintains the highest standards across manufacturing, handling, storage, and delivery, supported by certifications including HACCP, Organic, Halal, and SQF. Ongoing training and adherence to food safety standards ensure every product consistently delivers on safety, nutrition, and reliability.

As the business evolved, so too did its capabilities. In 2017, operations moved to a purpose-built facility in Broadmeadows, supporting continued growth, innovation, and efficiency.

Today, as Ezy Foods transitions into Stephies Choice Australia under new ownership, this legacy continues — now with an even greater purpose. As the commercial arm supporting the Stephies Choice Foundation, the business not only delivers specialised, nutritious food solutions but also contributes to initiatives that help others in need.

Our Team

Gavin Clifford

Co-Founder, CEO & Chief Innovator

Gavin possesses a strong operations and management skill set having worked from shop floor through senior management whilst completing studies in Sciences, Business and Business Administration. Gavin has worked in and managed businesses within Packaging, Pet Food, Canned Food, Fresh cuts, Beverages, Fruit & Vegetable Processing. He brings a strong focus on financial control, general management and subject matter expertise to the Ezy Chef group including driving all aspects of R&D.

Marky Makalanda

Co-Founder, R&D Head and Operations Expert

Marky is a highly experienced professional with a rare and excellent blend of Food Technology and Engineering Management. He has significant Quality Management and Operational experience in Canned foods (including meat, vegetables and fruit). Marky manages the significant work the company does in R&D and drives change in process to deliver on the evolving stage of texture modification.

Praveen Fernandes

Chief Operating Officer & Business Process Developer

Praveen is a seasoned professional that has work in Business Process Re-engineering for almost three decades. Having worked for large multi nationals and built a successful process engineering business, Praveen brings a well rounded business process improvement experience to the Operations role. Praveen has been with Ezy Chef since 2015.

Roger Lazaro

Purchasing, Planning and occasional Sales

Roger has culinary skills and worked as a Chef for most of his working career. He has worked at various levels and managed large kitchens in Australia and overseas. He has a passionate approach and easy-going nature, can hold a conversation with Chefs at various levels and draws from a network of cooking experts across a range of industries. Roger has been with Ezy Chef since 2008 and is our longest serving employee.

Our Team

Gavin Clifford

Co-Founder, CEO & Chief Innovator

Gavin is a seasoned entrepreneur with a strong background in operations and business leadership. He co-founded and served as CEO and Managing Director of The Ezy Chef Group of Companies for 18 years, before the business was acquired by Doehler in April 2026. Throughout his career, Gavin has held a deep passion for developing and sourcing products and services that make a genuine, positive difference in people’s lives.

Gavin is also Co-Founder of the Stephie’s Choice Foundation Ltd — a charity he established alongside Andrea Clifford in loving memory of their remarkable daughter, Stephanie-Ann Clifford, who lived with a rare genetic condition called Ataxia-Telangiectasia (A-T).

Get in Touch with Stephies Choice Australia

We’d love to hear from you.

Call Us

Gavin — +61 402 714 422
Andrea — +61 410 497 459

Email Us

admin@stephieschoice.com.au

Location

26 Old St Leonards Road,
St Leonards VIC 3223